See exactly what your calls get scored on
16 components get a number, each on the same 1 to 10 scale, with every band written out. A component is one thing the call is marked on, and it is the word you will see in the dashboard. This is the full list MaxOut AI marks a sales call against on a new account.
We publish it because a score you cannot check is just an opinion with a number on it. Read this page and you can argue with a specific component on a specific call. That is the only argument about a call score worth having.
What a seven actually means
Every component on this page is scored on the same scale. A seven means the same thing in Detachment as it does in Clarity, which is what makes two calls comparable at all.
| Score | What it means |
|---|---|
| 9 to 10 | Excellent. As good as it gets. You could train someone else off this call. |
| 7 to 8 | Good. Solid, with minor things to tidy up. |
| 5 to 6 | OK. Fine, with real room to improve. |
| 3 to 4 | Weak. Major gaps, or done badly. |
| 1 to 2 | Poor. Missed what the phase is for, or barely tried. |
| 0 | Skipped. The phase is not in the call at all. Zero is a fact, not a harsh mark. |
| N/A | Did not apply. The phase had no reason to happen on this call. It is left out of the average, and the write-up says why. |
Half a phase is not half a score
A phase you started and did not finish usually lands in the 1 to 4 band, not in the middle. Getting most of the way through discovery and then jumping to the price is not an average call, and the scale is not going to tell you it was.
A short recording gets a short score
If the recording cuts off mid-conversation, only what is there gets scored, and the write-up says so. You are not marked down for the phases the recorder missed, and you are not credited with them either.
None of that is a judgement about the rep. It is a judgement about what is in the recording.
What you believe, how the call ran, how you came across
Every call gets marked against all three by default, at the same time, on the same conversation. They are not three versions of the same question.
Dr. Frame Beliefs
7 componentsCore mindset and beliefs framework
Seven beliefs. Not lines to deliver, things you have to actually hold, because a call gives away which ones you do not. This is the part of the score that is not about which step you were on, but about how you were carrying yourself while you ran it.
Fatal Problem
Did the problem land as serious, and as something that has to get fixed.
Program Necessity
Whether what you sell came across as the thing that fixes this particular problem, rather than one option among several.
Solution Guarantee
Your own confidence that the program delivers the result.
Detachment
Did you sound like someone who needs this sale.
Selective Enrollment
You have standards for who you take on. Could they tell.
Resourcefulness Belief
Whether you treated money as something a motivated buyer can work out, rather than a wall the conversation ends at.
Outcome Focus
Did you sell the result, or the contents of the box.
MAXOUT Process
6 componentsSix-stage sales process framework
The six phases of the method, in order, one number each. This is the part of the score that tells you which phase the call fell over in, instead of telling you the call was a six.
Mingle
Rapport, and then setting the frame for how the call is going to run.
Ask
Discovery. Both halves of it: where it hurts, and what they want instead.
X-Factor
Qualification. Are they right for this, and are you right for them.
Offer
Showing them what it is, built from what they told you.
Unlock Price
Saying the number, and laying out how it can be paid.
Tackle Objections
Whatever is left after the price.
C³ Framework
3 componentsCommunication quality assessment
Three numbers on how you came across, independent of which phase you were in. A call can follow the process exactly and still land badly, and this is the part of the score where that shows up.
Caring
Did they feel understood.
Certainty
Did you sound like someone who knows what they are talking about.
Clarity
Could they follow you.
The phases in MAXOUT Process are the method itself. If you want the questions, the order they go in and why, that is a separate page.
How the numbers add up
There is no weighting, no house multiplier and no hidden component. If you can add up and divide, you can check the arithmetic on any call you own.
One per component, on every call MaxOut AI recorded or you uploaded. Not a sample of them.
Each one is the average of its own components. Nothing else goes into it.
No curve. A hard call is not marked easier.
Zero counts, N/A does not
A phase you skipped is a zero, and a zero pulls the framework average down, which is the point of it. A phase that had no reason to happen is N/A, and it is left out of the average instead. The difference matters most on Tackle Objections: a call that closed with no objections at all should not read as a failure to handle them.
The write-up sits next to the numbers
Every score arrives with the write-up that goes with it. It quotes the call, names the phases that were missing, and says what to do differently. A number on its own tells a rep they were a five. The lines underneath tell them why.
There is nothing else in the number.
If you already have your own
The three above are what a new account starts with. You can edit them, write your own, or take them out. Whatever set you leave in the editor is the set your calls get scored against.
Your own framework gets scored the same way
Type your phases in, add a line on what each one is for, hit save. That is what your calls are marked against: same 1 to 10 scale, same bands, same average, on the same conversation. If you run NEPQ, CLOSER or Straight Line, that is how those get scored: you write the phases in, and we mark against them. We are not going to publish someone else's method on our own site, so you will not find a breakdown of theirs here. Ours is above.
Setters are scored on setter frameworks
Everything on this page is the scorecard for a closing call. Appointment setters are not judged on whether they closed, so they get their own set built around qualifying and booking instead.
Now your rep can argue with the number
Your rep gets told he was a six. He disagrees. Right now there is nowhere for that to go, because nobody outside the vendor knows what a six was supposed to mean.
A manager can point at Selective Enrollment, say this is what it means and here is where the call did not do it. The rep can come back and say the transcript shows otherwise. That is a real conversation, and it only works because both of them are reading the same definition.
Read the 16 components above. If that is how you would grade a call, you already know what this will tell you about your team.
You do not have to score anything yourself
The scoring is the second half. During the call the same system is writing you the line to say, and this page is what it marks that call against afterwards.
This page is here so you can check the marking. The marking runs on its own. Every call MaxOut AI sat in on comes back scored. So does every recording you upload. Nobody has to ask for it.