Guidance while the call is happening
Live AI Sales Coach
With Live Coach on, MaxOut AI provides on-screen guidance on Zoom, Google Meet, Microsoft Teams and Webex calls as a recorder listens. It also coaches phone calls on your laptop and in-person meetings. Get suggested lines, objection responses and relevant playbook context while the conversation is happening.
Product preview with example data. The tip on screen is a real tip from the live coach. Keep the MaxOut AI panel out of screen shares.
Pop the coach out and it floats above your meeting, under your webcam. The prospect raises a concern, and your next line is already there.
Unlike post-call analysis, live coaching helps you win the deal right now, not after it's too late. Explore a useful next question, check a possible concern and decide how to respond.
MaxOut AI is built for high-ticket offers that close in one or two calls: coaching and transformation programs, agency retainers, practice growth, expert services. If the decision happens live on the call, this is your coach.
- Verbatim Lines, Every Turn
- Floats Under Your Webcam
- Built for High-Ticket
How it works
Real-time coaching that adapts to your role
For Sales Reps
Your live AI coach provides:
- Word-for-word: the exact next line appears every time the prospect finishes speaking
- Relevant battle cards for common objections
- Training videos deployed at the perfect moment
- Clarifying questions to explore possible concerns
- Guidance during Zoom, Google Meet, Teams and Webex calls
For Sales Managers
Deploy your methodology with live coaching that adapts to customer psychology. Reps get suggestions during Zoom, Google Meet, Teams and Webex calls.
Live coaching ensures:
- Guidance based on your configured methodology
- Real-time objection handling support
- Relevant examples from company call history
- Scale your coaching to 15+ reps simultaneously
Set it up once
Connect your Google Calendar, tell the coach your offer and your script, and use it on phone calls on your laptop too.
It joins your sales calls
Connect your Google Calendar. A MaxOut AI recorder joins your Zoom, Google Meet, Microsoft Teams and Webex sales calls by itself, scores them and, with Live Coach on, coaches you live.
Product preview with sample data.
It knows your offer
Describe your offer once, or let MaxOut AI fill it in from your sales page or documents. You check each answer before it's used. Sell more than one offer? Add each one with its own script, and pick the right one for each call. The coach uses your real prices and terms.
Product preview with sample data.
It follows your script
Have a sales script? Save it, and the coach and the scoring follow it, part by part. No script yet? MaxOut AI writes a first one for you, or checks yours and suggests stronger lines.
Product preview with sample data.
It coaches phone calls too
Use a dialer that plays through your computer? Pick Phone call on this laptop in Chrome or Edge, share the dialer with one click per call, and get live tips and a scorecard. No bot.
Product preview with sample data.
Key Capabilities
Live coaching that makes you unstoppable
Verbatim Lines, Every Turn
Not hints. The exact words to say next, generated fresh every time the prospect finishes speaking.
Hidden Truth Discovery
Understand what customers really mean, not just what they say. Uncover real concerns behind objections.
Objection Battle Cards
Objection handlers pulled live from YOUR uploaded playbook, FAQs, and battle cards. Not generic scripts.
AI Video Coaching
Upload training videos once, AI deploys them at the perfect moment during calls.
Clarifying Questions
Speak their language: 'peace of mind' not 'program features.' AI adapts messaging.
Context-Aware Prompts
Coaching adapts to call phase, customer sentiment, and your methodology in real-time. Save your company's sales script, and the coach adds its lines at each part of the call.
Grounded in Your Playbook
Pricing, policy, product, and competitor questions answered with YOUR approved wording, pulled live from your Knowledge Base.
Winning Patterns from Your Team
Tips weighted by what's actually closed deals in your company, discovered by the Sales Learning Loop and injected into every session.
Tips Before You Finish Speaking
Warming coaching fires mid-sentence on partial transcript. You see the next move before your sentence ends, not after.
Pop Out the Coach
Pop the coach into a small window that floats above Zoom, Meet or Teams, and drag it under your webcam. One short line at a time, so your eyes stay near the lens.
Price & Phase Discipline
The coach only quotes YOUR exact pricing and holds the price reveal until the prospect has earned it. No made-up numbers, no premature pitch.
Live Conversation Timeline
See exactly where you are in your framework (Discovery, Pitch, Objection, Close) with a live ticker that updates as the call evolves.
Hear the objection. Ask the next question.
What They Say
"I need to talk to my spouse"
A Question to Ask
"What would your spouse need to know to help you decide?"
What They Say
"I need to think about it"
A Question to Ask
"What would you like more time to think through?"
What They Say
"Budget concerns"
A Question to Ask
"Is the concern the total cost, timing or expected value?"
What They Say
"Can you send me more information?"
A Question to Ask
"Which details would help you decide whether this fits?"
MaxOut AI translates customer psychology in real-time, showing you what they really mean so you can address the actual concern, not the surface objection.
Coached with Conviction
Most AI coaching tools are hint machines: polite suggestions you're free to ignore. MaxOut AI has a doctrine.
MaxOut AI coaches like a doctor, not a cheerleader. It diagnoses before it prescribes. It holds the frame when the call gets uncomfortable. And it never chases, never begs, never caves, because the words that close deals come from authority, not approval-seeking.
Doctor Frame
No prescription before diagnosis. The coach won't feed you a pitch until the real problem is on the table, along with what it's costing your prospect.
Earned Price
The price is earned, never volunteered. The coach holds your exact number back until the prospect is ready for it, and you can check the price against your current product documents.
Clean Close
When the yes lands, stop selling. No over-ask, no victory lap, no talking your way back out of a closed deal.
These are three of the doctrines. The phase map is published in full on the method page. The rest of the playbook, the hard gates and the objection doctrine, ships inside the product.
Read the Doctor Frame doctrineGrounded in YOUR playbook and YOUR winning calls
Generic coaching tells reps what most salespeople should say. MaxOut AI tells them what YOUR team has proven works, and what YOUR documents actually say.
From Your Knowledge Base
When a prospect asks about pricing, refund policy, a competitor, or a product detail, MaxOut AI pulls the answer live from your uploaded docs.
- Pricing sheets, FAQs, policies, product docs, battle cards
- Tip delivered during Zoom, Google Meet, Teams and Webex calls, with zero latency cost vs generic coaching
- No more reps quoting last year's pricing or off-brand positioning
- Update the doc, every rep's live coaching updates too
From the Sales Learning Loop
Eligible analyzed calls can add to company insights. Live coaching can retrieve relevant retained patterns when available and enabled.
- Objection responses weighted by what closed, not by what sounded good
- Top-converting discovery questions from YOUR top closers
- Phrases and framings your team has proven work in your market
- Gets smarter every week as more calls accumulate
- Competitor mentioned by name? AI surfaces YOUR best counter-positioning from deals you've actually won against them
Works with your closing framework
The frameworks high-ticket closers actually run. Write yours in and your calls get graded on it.
Hormozi's C.L.O.S.E.R.
MaxOut AI tracks which phase you're in and coaches accordingly.
Jeremy Miner's NEPQ
MaxOut AI ensures you ask the right questions at the right depth.
Jordan Belfort's Straight Line
MaxOut AI keeps you on the straight line to the sale.
M.A.X.O.U.T. Framework
- Mingle (be human, then set the frame)
- Ask (where it hurts, what it costs)
- X-Factor (are they right for this, are you)
- Offer (now you show them what it is)
- Unlock the price (now you say the number)
- Tackle objections (short, if the rest went right)
Appointment Setter Frameworks
- Qualify the lead against your offer
- Build urgency for the closing call
- Book and confirm with the closer
- Set up the handoff
Your Custom Framework
- Type your phases into the editor
- Say what a good one sounds like
- Your calls get graded on YOUR rules
Built your own way of selling? Your calls get graded on it, right next to the ones everybody else uses.
Selling enterprise SaaS through buying committees and six-month cycles? MaxOut AI isn't built for that, and we'd rather tell you now. It's built for the calls where the decision happens live.
Learn About Framework CompatibilityWho benefits from live coaching
Real-time guidance for every role
Sales Reps
Build on examples from analyzed calls and get specific suggestions for your next conversation.
Solopreneurs
Build your business alone with AI as your sales coach and assistant. Close more deals and save hours on admin work.
Sales Managers
Review analyzed team calls, identify coaching opportunities and share useful examples.
Frequently asked questions
Everything you need to know about live AI coaching
Ready for live AI coaching?
Get guidance during Zoom, Google Meet, Teams and Webex calls and choose a stronger next question.