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    MaxOut.ai

    Guidance while the call is happening

    Live AI Sales Coach

    MaxOut AI provides on-screen guidance during supported calls. Get suggested lines, objection responses and relevant playbook context while the conversation is happening.

    Product preview with example data. The tip on screen is a real tip from the live coach. Keep the MaxOut AI panel out of screen shares.

    Pop the coach out and it floats above your meeting, under your webcam. The prospect raises a concern, and your next line is already there.

    Unlike post-call analysis, live coaching helps you win the deal right now, not after it's too late. Explore a useful next question, check a possible concern and decide how to respond.

    MaxOut AI is built for high-ticket offers that close in one or two calls: coaching and transformation programs, agency retainers, practice growth, expert services. If the decision happens live on the call, this is your coach.

    • Verbatim Lines, Every Turn
    • Floats Under Your Webcam
    • Built for High-Ticket

    How it works

    Real-time coaching that adapts to your role

    For Sales Reps

    Your live AI coach provides:

    • Word-for-word: the exact next line appears every time the prospect finishes speaking
    • Relevant battle cards for common objections
    • Training videos deployed at the perfect moment
    • Clarifying questions to explore possible concerns
    • Guidance during supported calls

    For Sales Managers

    Deploy your methodology with live coaching that adapts to customer psychology. Reps get suggestions during supported calls.

    Live coaching ensures:

    • Guidance based on your configured methodology
    • Real-time objection handling support
    • Relevant examples from company call history
    • Scale your coaching to 15+ reps simultaneously

    Key Capabilities

    Live coaching that makes you unstoppable

    Verbatim Lines, Every Turn

    Not hints. The exact words to say next, generated fresh every time the prospect finishes speaking.

    Hidden Truth Discovery

    Understand what customers really mean, not just what they say. Uncover real concerns behind objections.

    Objection Battle Cards

    Objection handlers pulled live from YOUR uploaded playbook, FAQs, and battle cards. Not generic scripts.

    AI Video Coaching

    Upload training videos once, AI deploys them at the perfect moment during calls.

    Clarifying Questions

    Speak their language: 'peace of mind' not 'program features.' AI adapts messaging.

    Context-Aware Prompts

    Coaching adapts to call phase, customer sentiment, and your methodology in real-time.

    Grounded in Your Playbook

    Pricing, policy, product, and competitor questions answered with YOUR approved wording, pulled live from your Knowledge Base.

    Winning Patterns from Your Team

    Tips weighted by what's actually closed deals in your company, discovered by the Sales Learning Loop and injected into every session.

    Tips Before You Finish Speaking

    Warming coaching fires mid-sentence on partial transcript. You see the next move before your sentence ends, not after.

    Pop Out the Coach

    Pop the coach into a small window that floats above Zoom, Meet or Teams, and drag it under your webcam. One short line at a time, so your eyes stay near the lens.

    Price & Phase Discipline

    The coach only quotes YOUR exact pricing and holds the price reveal until the prospect has earned it. No made-up numbers, no premature pitch.

    Live Conversation Timeline

    See exactly where you are in your framework (Discovery, Pitch, Objection, Close) with a live ticker that updates as the call evolves.

    Hear the objection. Ask the next question.

    What They Say

    "I need to talk to my spouse"

    A Question to Ask

    "What would your spouse need to know to help you decide?"

    What They Say

    "I need to think about it"

    A Question to Ask

    "What would you like more time to think through?"

    What They Say

    "Budget concerns"

    A Question to Ask

    "Is the concern the total cost, timing or expected value?"

    What They Say

    "Can you send me more information?"

    A Question to Ask

    "Which details would help you decide whether this fits?"

    MaxOut AI translates customer psychology in real-time, showing you what they really mean so you can address the actual concern, not the surface objection.

    Coached with Conviction

    Most AI coaching tools are hint machines: polite suggestions you're free to ignore. MaxOut AI has a doctrine.

    MaxOut AI coaches like a doctor, not a cheerleader. It diagnoses before it prescribes. It holds the frame when the call gets uncomfortable. And it never chases, never begs, never caves, because the words that close deals come from authority, not approval-seeking.

    Doctor Frame

    No prescription before diagnosis. The coach won't feed you a pitch until the real problem is on the table, along with what it's costing your prospect.

    Earned Price

    The price is earned, never volunteered. The coach holds your exact number back until the prospect is ready for it, and you can check the price against your current product documents.

    Clean Close

    When the yes lands, stop selling. No over-ask, no victory lap, no talking your way back out of a closed deal.

    These are three of the doctrines. The phase map is published in full on the method page. The rest of the playbook, the hard gates and the objection doctrine, ships inside the product.

    Read the Doctor Frame doctrine

    Grounded in YOUR playbook and YOUR winning calls

    Generic coaching tells reps what most salespeople should say. MaxOut AI tells them what YOUR team has proven works, and what YOUR documents actually say.

    From Your Knowledge Base

    When a prospect asks about pricing, refund policy, a competitor, or a product detail, MaxOut AI pulls the answer live from your uploaded docs.

    • Pricing sheets, FAQs, policies, product docs, battle cards
    • Tip delivered during supported calls, with zero latency cost vs generic coaching
    • No more reps quoting last year's pricing or off-brand positioning
    • Update the doc, every rep's live coaching updates too
    See how the Knowledge Base works

    From the Sales Learning Loop

    Eligible analyzed calls can add to company insights. Live coaching can retrieve relevant retained patterns when available and enabled.

    • Objection responses weighted by what closed, not by what sounded good
    • Top-converting discovery questions from YOUR top closers
    • Phrases and framings your team has proven work in your market
    • Gets smarter every week as more calls accumulate
    • Competitor mentioned by name? AI surfaces YOUR best counter-positioning from deals you've actually won against them
    See how the Sales Learning Loop works

    Works with your closing framework

    The frameworks high-ticket closers actually run. Write yours in and your calls get graded on it.

    Hormozi's C.L.O.S.E.R.

    Clarify what brought them to the call
    Label what is actually wrong
    Overview what they have already tried
    Sell the outcome
    Explain and resolve objections
    Reinforce the choice they made

    Jeremy Miner's NEPQ

    Building connection
    Situation questions
    How aware they are of the problem
    What they know about the solution
    Consequences of doing nothing
    Commitment

    Jordan Belfort's Straight Line

    Staying in control of the conversation
    Build Rapport
    Finding out what they need
    Present solution
    Looping back after an objection

    M.A.X.O.U.T. Framework

    Mingle (be human, then set the frame)
    Ask (where it hurts, what it costs)
    X-Factor (are they right for this, are you)
    Offer (now you show them what it is)
    Unlock the price (now you say the number)
    Tackle objections (short, if the rest went right)

    Appointment Setter Frameworks

    Qualify the lead against your offer
    Build urgency for the closing call
    Book and confirm with the closer
    Set up the handoff

    Your Custom Framework

    Type your phases into the editor
    Say what a good one sounds like
    Your calls get graded on YOUR rules

    Built your own way of selling? Your calls get graded on it, right next to the ones everybody else uses.

    Selling enterprise SaaS through buying committees and six-month cycles? MaxOut AI isn't built for that, and we'd rather tell you now. It's built for the calls where the decision happens live.

    Learn About Framework Compatibility

    Who benefits from live coaching

    Real-time guidance for every role

    Sales Reps

    Build on examples from analyzed calls and get specific suggestions for your next conversation.

    Solopreneurs

    Build your business alone with AI as your sales coach and assistant. Close more deals and save hours on admin work.

    Sales Managers

    Review analyzed team calls, identify coaching opportunities and share useful examples.

    Frequently asked questions

    Everything you need to know about live AI coaching

    MaxOut AI provides on-screen suggestions while a supported call is running. Reps choose whether to use a suggested question, response or playbook reference. Timing depends on the audio connection, processing and available context.

    Click 'Pop out coach' and a small window floats above your meeting. Drag it just under your webcam. It shows one short line at a time and steps through longer answers, so you are not reading across a wide screen while you talk. Keep the MaxOut AI panel out of screen shares, and do not share your full desktop if you want coaching to stay private.

    Then bring it. Your own, a modified version of someone else's, or something nobody outside your company has ever seen. Type the phases into the editor. Say what a good one sounds like. Now your calls get graded on your rules instead of a template. And yours goes on the same chart as the frameworks MaxOut AI comes with, so you find out how it really does.

    Add your offer, playbook and product information to your Knowledge Base. When enabled and relevant, live coaching can retrieve that context and available company call insights. Review suggestions before using them; generated answers can be incomplete or mistaken.

    Honestly, probably not, and we'd rather tell you now. MaxOut AI is built for high-ticket consultative sales where the decision happens in one or two calls: coaching programs, agency retainers, practice growth, expert services. If your deals move through buying committees and quarterly pipeline reviews, you need a different tool. If your deals are won or lost live on a call, you're exactly who we built this for.

    Upload current documents to your Knowledge Base and enable its use in live coaching. Relevant passages can inform suggestions when retrieval is available. Keep the source material current and verify sensitive pricing or policy statements before sharing them.

    Live coaching, recording and imported analysis have different connection requirements. Check the Integrations page for your platform. Browser permissions, account access, available credits and the selected call mode affect live coaching.

    MaxOut AI and its AI service providers process relevant call information to provide coaching and analysis. Record calls with the appropriate permissions and review the privacy policy for data handling and account access.

    Ready for live AI coaching?

    Get guidance during supported calls and choose a stronger next question.