Transcript-backed coaching feedback
Call Scoring & Analysis system
See exactly why deals close, and why they don't.
Product preview with example data.
MaxOut.ai breaks down each phase of your call using your preferred or custom framework, with scores and specific coaching feedback. See exactly what went well and where to improve with quotes from the actual conversation.
Your managers have limited time to review calls. MaxOut AI analyzes supported recordings and scores them against your configured framework, giving your team a clear starting point for coaching.
Every analysis draws on what's worked across your entire team, not just generic methodology. The more calls you analyze, the sharper the coaching gets.
- More Calls Reviewed
- Automatic Scoring
- Any Framework
See call scoring in action
Get complete visibility into framework compliance, objection handling success rates, and where deals are won and lost. MaxOut AI shows you exactly what manual review misses: "Rep spent 2 minutes on discovery, your process requires 12."
Sales reps see their framework compliance, objection handling effectiveness, and personalized coaching recommendations after successful call analysis.
What manual review misses
Traditional call review is like trying to understand the ocean by looking at a single cup of water
Manual Review
- ✗Limited by the time available for review
- ✗Weeks delay before coaching
- ✗Inconsistent scoring criteria
- ✗Can't identify team-wide patterns
- ✗Hours per call to review thoroughly
MaxOut AI
- Supported recordings analyzed after processing
- Scoring after transcription and analysis
- Consistent framework compliance tracking
- Identifies winning patterns across thousands of calls
- Seconds per call with complete analysis
How scoring works
Precision intelligence for every role
For Sales Reps
After successful analysis, MaxOut AI shows you:
- Framework compliance score with specific areas to improve
- Objection handling effectiveness
- Phase timing analysis (discovery, presentation, close)
- Comparison to top performers
- Personalized coaching recommendations
For Sales Managers
MaxOut AI pinpoints which reps need coaching on which skills, so you spend time where it actually moves the number.
Automatic scoring reveals:
- •"Rep spent 2 minutes on discovery, your process requires 12"
- •Team-wide objection handling success rates
- •Framework compliance trends over time
- •Where deals are won and lost at each stage
- •Top performer techniques to deploy team-wide
Key Capabilities
Complete visibility into your team's performance
Framework Scoring
Automatic scoring against your methodology. Track compliance and performance across all calls.
More Calls Reviewed
Review more recorded conversations with AI scoring, transcripts and specific coaching feedback.
Performance Tracking
See where deals are won and lost. Identify patterns across your entire team's calls.
Manager Dashboards
Team-wide visibility into framework compliance, objection handling, and closing techniques.
Coaching Insights
AI identifies specific coaching opportunities for each rep based on call analysis.
Winning Pattern Detection
Discover what top performers do differently and deploy it across your team.
Knowledge Accuracy Score
Every call checked against YOUR uploaded docs. Flags when a rep misquotes pricing, policy, or product facts, with the doc's exact wording beside what the rep said.
Scored On Your Playbook
Scoring grounded in your uploaded playbooks, battle cards, and FAQs, plus patterns synthesized from your team's closed-won calls. Not generic benchmarks.
Post-Call Recap
A full recap appears the moment your call ends: key takeaways, commitments made, and next steps. No waiting for the full analysis to render.
Scored against YOUR playbook and YOUR winning calls
Add two sources of context to your configured framework: your current documents and relevant company call insights.
Knowledge Accuracy: from your docs
Available uploaded playbooks, FAQs, policies, product docs and battle cards can inform analysis. When a rep misquotes pricing, refund terms, or a product capability, MaxOut AI flags it as a knowledge gap with the exact doc wording beside what the rep said.
- A 0–100 Knowledge Accuracy score on every analyzed call
- Gaps ranked low / medium / high severity
- Direct citation: "Doc says X. Rep said Y."
- Chunk-level provenance so you can trace every claim back to the source doc
Compounding Insight: from your closed calls
The Sales Learning Loop uses eligible analyzed calls to identify company patterns. When relevant insights are available, they can add context to later scoring and coaching.
- Scoring sharpens week by week, not a static scorecard
- Objection responses benchmarked against what YOUR top closers actually said
- Discovery depth, phase timing, and framing benchmarked on your team's winners
- Every analysis cites which past-call patterns informed the score
Score against any framework
Your methodology, your scoring criteria
Hormozi's C.L.O.S.E.R.
Jeremy Miner's NEPQ
Jordan Belfort's Straight Line
M.A.X.O.U.T. Framework
Appointment Setter Frameworks
Your Custom Framework
Built a proprietary methodology? We'll coach using YOUR specific process.
MAXOUT is the one on that list we built ourselves, and it gets a line per phase here. The whole method, question by question, is on the MAXOUT method page.
Who benefits from call scoring
Precision intelligence for every role
Sales Reps
Build on examples from analyzed calls and get specific suggestions for your next conversation.
Solopreneurs
Build your business alone with AI as your sales coach and assistant. Close more deals and save hours on admin work.
Sales Managers
Review analyzed team calls, identify coaching opportunities and share useful examples.
Frequently asked questions
Everything you need to know about call scoring and analysis
Ready for more calls reviewed?
Bring more recorded conversations into your coaching process.