White-Label Partnership Program
Build your own AI sales coaching SaaS
Your clients already pay you to help them grow. Put live sales coaching, call insights and your methodology in their hands, under your brand. Build a recurring offer around the work you already do.
- Sales & Business Coaches
- Marketing Agencies
- Agency Networks (1,000+ sub-accounts)
- Native GoHighLevel Integration
Our partners include Clients On Demand and Functional Medicine Fast Track, with hundreds of users already on the platform.
Sell AI sales coaching under your brand
The best sales coaches and marketing agencies share one thing: clients who pay for results. What if you could deliver those results 24/7 through a platform your clients think is yours?
MaxOut.ai brings live coaching, call analysis and company learning together. Help each client's team put its own strongest call patterns into practice. Brand it as your own: your logo, your domain, your platform.
Your brand. Your platform. Your revenue.
Your White-Label SaaS
Complete platform branded as yours
Complete Branding
Your logo, domain, colors
Your Methodology
C.L.O.S.E.R., NEPQ, or custom framework
Launch With a Clear Setup Plan
Set your logo, domain, Stripe connection and pricing, then connect GoHighLevel and test your first client workflow
Command Center
One screen for every client. A 'needs attention' list, calls this week, average score, close rate, credits, CRM and sync state. Fix a problem from the row it shows on
Revenue Dashboard
Per-client revenue and platform-cost tracking, Stripe payouts and revenue trends. Bring your other operating costs into the picture when assessing profit
Client Scorecards
A printable one-page monthly scorecard for each client: calls, average score, close rate, framework scores, objections by type. Send it as your report
See What Your Client Sees
Use authorized client-account access to investigate questions without another round of screenshots
Alerts in Your Own Slack
Call alerts go out under your own Slack app name. Your customers see your brand, not ours
Feature Controls
Turn features on or off for all your clients, or for one client
Partner Success Manager
Dedicated support for your growth
Client Account Management
Each company has its own playbook and coaching context. Authorized partners can manage their direct clients. See our privacy policy for data-use details.
Wholesale Pricing
Competitive margins on your pricing
The Partner Command Center
Run every client from one screen
You should not have to open each client's account to find out if something is wrong. Your dashboard opens with the two things that question is made of: what needs attention, and what each client did this week.
Product preview with example data.
Needs Attention
A client whose GoHighLevel is not connected. A sync that failed or was turned off. A week with no calls. Calls credited to the wrong person. A wallet running out. An admin who was invited and never signed in. Each row carries the one button that fixes it. And when a client who was busy goes quiet, you get told.
Client Activity
One card per client: calls this week and this month, average score and which way it is moving, close rate, credits, CRM and sync state, team size, subscription, and the latest calls with their scores. Pin the clients you watch most to the top.
Monthly Scorecard
A printable one-page summary per client: calls, average score against last month, close rate, framework scores, objections ranked by type, and a weekly trend. Your monthly report, done.
See What They See
Open the client context from your partner workspace. Review their setup and help manage the account within your permissions.
Staff a Client Without Switching
Add a sales rep or a setter to a client from the client's own row. Set up their GoHighLevel connection from the clients list. Change their call-length sync filters from the same drawer.
Your Slack, Your Brand
Run call alerts under your own Slack app, so your customers see your name. Your postal address goes on the marketing emails the platform sends for you.
Choose Who Pays
Each client has two bills: the plan and the AI usage. Set each one on its own. Cover the software and let the client fund their AI, or the other way round. Or, by agreement, pay one monthly bill for all your clients at a set price per user.
Your Terms, Not Ours
Your clients see and agree to your Terms when they sign up, not ours. Who agreed, and the exact version they agreed to, is kept on record.
Your CRM Name, Your Logo
Sell GoHighLevel under your own brand? Save your CRM's name and logo once. Your clients see your name in the app, the guides and the help chat, not GoHighLevel.
Switch Features per Client
Turn Live Coach, Practice, In Person and the other tools on or off for all your clients, or for one client. A feature you switch off cannot be used, not just hidden.
See who is improving and who is slipping
Client health compares each client with where they started, and shows which ones are slipping.
Product preview with sample data.
A monthly scorecard in your brand
Each month, print or save a scorecard for each client: calls, average score, close rate, the weekly trend and objections.
Product preview with sample data.
Run your client accounts from your own AI
Connect Claude or ChatGPT to MaxOut AI. Ask how each client is doing, read their calls and answer their support tickets. Turn on changes when you want it to act: invite clients, add reps, and set up their offers, scripts and knowledge base. You choose which clients it can reach, risky changes ask first, and every change is saved under your name. It never touches the payment or agreement links their buyers see.
Built for Agency Networks at Scale
Operating a network of agencies?
You're not the customer. You're the multiplier. Custom partnership terms for operators with thousands of sub-accounts.
Your network sells
You take a cut on every account your agencies activate. Stripe Connect handles the splits automatically.
Custom terms at scale
Bespoke partnership economics for networks with 1,000+ sub-accounts. We build the deal around your model.
Your CTO talks to ours
Direct technical integration support, and not a ticket queue. Custom integration projects, including connecting MaxOut insights into your AI stack via API.
See the Transformation
Before
MaxOut.ai Branding
Standard platform appearance
After
Your Brand
Custom domain, logo, fonts and colors
Product preview with example data. The video's revenue math uses an assumed $300 per active client each month, before costs. It is example math, not a promise, and not reported partner results or an average client value.
Watch the full walkthrough 13:32Your Domain
Your Logo & Colors
Zero MaxOut Branding
Collect Payments Under Your Brand
Connect your Stripe account to collect payments from your clients. The entire payment flow, from checkout to receipts, shows YOUR brand, never MaxOut.ai's.
Tools like Zoom, Google Calendar, and Stripe integrate natively.
Every screen, every email, every notification carries YOUR brand. Your clients experience this as YOUR platform, powered by YOUR expertise.
Two paths to partnership
Choose your path. Both include full white-label platform, sales playbook, and dedicated support.
For Sales & Business Coaches
MaxOut AI Coaching Superpowers:
AI Sales Coach Agent During Live Calls
Your clients get instant guidance using YOUR methodology
Find the Gold in Your Clients' Calls
Find useful examples and patterns in eligible analyzed calls
Scale 1-on-1 Coaching
Provide personalized coaching to dozens or hundreds of clients simultaneously
Measure Coaching Impact
Track which coaching interventions work best with data
Personalized Training Programs
AI analyzes each client's performance to create customized coaching plans
What Changes for You:
- Less time on repetitive call reviews (AI identifies patterns)
- Focus on high-level strategy and custom frameworks
- See which clients need attention most
- Deliver insights backed by data, not hunches
- For team clients: AI handles rep-by-rep skill development
For Marketing Agencies
Your Agency Superpowers:
Find Where Conversion Breaks Down
Present detailed sales performance analysis showing call phase breakdown, objection handling failures, and exact moments where deals were lost
AI-Powered Customer Language Mining
Extract exact pain phrases from real calls to write Facebook ads, email sequences, VSL scripts, and blog posts using authentic customer confessions
Stack Recurring Revenue
Use call insights to recommend the next step: better targeting, stronger follow-up or sales coaching. Package the support your clients need
What Changes for You:
- Bring lead fit and sales execution into the same conversation, backed by call evidence
- Use real customer language from calls to draft copy your team can review and test
- Generate authentic marketing materials from actual prospect conversations
- Add AI sales coaching to existing retainers with pricing that accounts for your delivery and support costs
- Become indispensable by solving the full conversion puzzle, not just lead generation
Running a Network?
Everything above, plus dedicated support for partners managing 100+ agencies.
You bring the agencies. They brand it as their own.
Introduce MaxOut AI to your network. Each agency white-labels it under their own brand, domain, and colors. Their clients never see MaxOut AI, only the agency's brand.
Co-Marketing
Joint webinars, co-branded content, and shared case studies to help you grow your network.
Priority Features
Custom feature requests and priority roadmap input. Your needs shape the product.
Dedicated Team
Dedicated account team with custom onboarding for your agencies.
Support That Fits Your Rollout
Discuss support channels, escalation and response commitments in your partner agreement.
Five steps to explain your offer
Start with the client's sales process, show the product and work through the numbers together. Make the offer concrete.
Find the Problem
Ask your client: "What is your close rate, and where do calls stall?" Then model an example: 100 calls at 20% means 20 deals; at a hypothetical 30%, it means 30. Keep deal size and opportunity volume constant, and make the assumptions explicit.
Make It Real
Open the calculator with them. Have THEM enter their current revenue, reps, close rate and deal value, then choose a hypothetical target. Show the revenue change alongside subscription and AI usage costs. The target is an assumption, not money the tool has already found.
Show the Fix
Now demo MaxOut: real-time AI coaching during calls, post-call analysis, call scoring against their framework, manager dashboards. Ask: "If your team had this coaching on every call, what would that do to your close rate?" Let them answer. Their own words will sell it.
Let the Math Close
Explore what two extra deals a month would mean at their average deal size. Treat those deals as a scenario. Compare the margin on that revenue with subscription, AI usage, commissions and other costs before discussing a return.
Remove the Risk
Walk through the trial, subscription price and AI usage costs in the client's actual offer. Use a refund guarantee only when your partner agreement permits it, and explain the eligible plan, refund scope and who handles the request. Don't promise a sales result.
Use the calculator, product demonstration and your own client examples to make the offer concrete. Confirm the sales resources included in your partner plan.
Your economics as a white-label partner
Public subscription reference
$147/mo
base price per company, 1 user included. $57/mo per additional user. AI usage is separate. Your partner price is set by your agreement.
Build your margin
Price it your way.
Set your retail offer within partner terms. Your margin depends on wholesale costs, AI usage and the service you include.
You get
Everything
Build your offer around the platform, sales resources and support agreed in your partner plan.
Revenue Scales With Your Community
Hypothetical gross recurring revenue at an assumed $300 per active client each month, before costs.
10 clients
$3K/mo
$36K/yr
100 clients
$30K/mo
$360K/yr
500 clients
$150K/mo
$1.8M/yr
1,000 clients
$300K/mo
$3.6M/yr
Illustrative arithmetic, not reported partner results or an average client value. Annual figures assume the same paying clients for all 12 months. Deduct wholesale charges, AI usage, payment fees, support, refunds and applicable taxes to assess your margin.
Any referral commissions and payout arrangements depend on your partner agreement. They are not included in these examples.
You can't get this anywhere else
Your brand on the platform. Live guidance on the call. Company knowledge behind the coaching. Give clients a reason to open your software every time they sell.
Brand MaxOut.ai as Your Own
- Your logo and domain on every screen
- Your clients never know MaxOut.ai exists
- Login screens, emails, notifications: all show YOUR brand
- You own the client relationship completely
- Dedicated partner success team supporting YOU
Your Framework, Amplified
- Works with ANY sales methodology: C.L.O.S.E.R., NEPQ, Straight Line, MEDDIC, Sandler, or custom
- Includes our proprietary M.A.X.O.U.T. framework
- Custom methodology integration available
- Preserve your competitive advantage: the AI coaches using YOUR system
Competitive Comparison
MaxOut.ai brings live guidance, post-call analysis and company call insights together. Your clients get coaching around your methodology, under YOUR brand.
Best fit for coaches, agencies, and communities with clients who sell over the phone or video.
- Competitive margins on YOUR pricing
- YOUR platform, YOUR customers
- YOUR recurring revenue asset
- YOUR methodology powering the AI
Why white-label AI sales coaching?
Your Expertise. A Recurring Offer.
- Package software access alongside the services your clients already buy
- Set client prices around your platform, usage and support costs
- Now apply the same playbook to AI sales coaching
Now Apply It to
AI Sales Coaching
- Set retail prices around your platform, usage and support costs
- Live coaching and company call insights under your brand
- Your clients already need help closing
Your playbook. Your client offer.
Partnership Requirements
You Must Have
- A client audience and a plan to roll out AI coaching (individual partners) or an agency network of any size
- Ability to handle tier 1 support
- A clear rollout timeline for your first clients
Perfect For
- Sales coaches with team clients
- Business coaches working with solopreneurs
- Consultants coaching high-ticket service providers
- Marketing agencies with clients who struggle with closing
- Anyone coaching founders who sell directly
What You're Responsible For
- Client relationships and onboarding
- Password resets and basic questions
- Tier 1 support (we handle technical issues)
What We Provide
- Dedicated partner success manager
- Technical support for YOUR team
- Platform updates and maintenance
- Complete white-label infrastructure
- Ongoing training and best practices
The platform runs itself. You focus on growing your client base, not managing software.
Data Privacy & Client Isolation
Each client gets a company account with its own coaching context.
- Company playbooks and call insights personalize that company's coaching
- Call insights and uploaded knowledge give coaching the company's context
- Authorized access and AI processing explained in our privacy policy
- Build coaching around each client's company knowledge, with access controlled by account and partner permissions
Essential Questions
For Coaches: MaxOut AI finds patterns in eligible analyzed calls and coaches reps live using your methodology. You focus on strategy while the platform handles tactical development at scale.
For Agencies: MaxOut AI helps you investigate lead fit, follow-up and sales execution using the conversations behind the numbers. It also writes marketing content from real customer language on calls, and you upsell MaxOut AI coaching for additional recurring revenue.
Secure your position
On Your Discovery Call:
- Discuss the clients you serve and your rollout plan
- See the wholesale price structure
- Meet your partner success team
- Review support responsibilities
- Model your revenue, costs and margin
Schedule your discovery call to see if white-label partnership is right for you.