Two complementary coaching systems
AI sales coaching platform
Never lose a deal to a missed technique again.
MaxOut AI provides two complementary coaching systems that work together to maximize your sales performance: live coaching during calls and post-call analysis and scoring.
Both systems can use available company call insights: the objections, questions and approaches that recur in your analyzed conversations. Your team can build on that history when coaching the next call.
Live AI Sales Coach
Close more deals with live coaching that gives you word-for-word lines at every prospect turn. MaxOut AI surfaces battle cards and proven rebuttals the moment you need them.
Call Scoring & Analysis
Never wonder what happened on a call again. MaxOut AI scores every conversation against your framework and shows you exactly where deals are won and lost.
How it works
AI coaching tailored to your role
For Sales Reps
MaxOut AI gives you:
- Real-time guidance during calls (know exactly what to say next)
- Automatic scoring against your framework
- Relevant battle cards for common objections
- Training videos deployed at the perfect moment
- Precise guidance showing what to say next
Works with YOUR methodology: M.A.X.O.U.T., C.L.O.S.E.R., NEPQ, Straight Line, or your custom approach.
For Sales Managers
Deploy methodology that adapts to customer psychology. MaxOut AI uncovers market truths: your customers want "peace of mind", not "program features."
Automatic call scoring shows:
- •"Rep spent 2 minutes on discovery, your process requires 12"
- •Objection handling success rates
- •Framework compliance across all reps
- •Where deals are won and lost
Upload training videos once, AI deploys when needed
Coach 15 reps simultaneously with precision intelligence
Broader call coverage to support your managers’ reviews
Key Capabilities
Everything you need for AI-powered coaching
Hidden Truth Discovery
Understand what customers really mean, not just what they say. Uncover real concerns behind objections.
Verbatim Lines, Every Turn
Not hints. The exact words to say next, generated fresh every time the prospect finishes speaking.
Framework Scoring
Score calls against your methodology. Review performance and potentially risky claims after analysis.
Objection Battle Cards
Objection handlers appear during calls when you need them. Address concerns with precision.
AI Video Coaching
Upload training videos once, AI deploys them at the perfect moment during calls.
Psychology Translation
Speak their language: 'peace of mind' not 'program features.' AI adapts messaging.
What they say vs. what they mean
MaxOut AI uncovers the real concerns behind customer objections so you can address what they actually need
What They Say
"My team won't adopt it"
What They Mean
"I'm worried about looking bad if this fails"
What They Say
"I need to think about it"
What They Mean
"I don't see the urgency"
What They Say
"Budget concerns"
What They Mean
"I don't trust this will work"
What They Say
"We're happy with our current solution"
What They Mean
"I'm afraid of the switching cost and risk"
Works with your methodology
Deploy any framework with precision coaching
Hormozi's C.L.O.S.E.R.
Clarify → Label → Overview → Sell → Explain → Reinforce
Jeremy Miner's NEPQ
Connection → Situation → Problem → Solution → Consequence → Commitment
Jordan Belfort's Straight Line
Control → Rapport → Intelligence → Present → Loop
Our Proprietary M.A.X.O.U.T.
Mingle → Ask → X-Factor → Offer → Unlock the price → Tackle objections
Appointment Setter Frameworks
Qualify → Build urgency → Book the closer → Confirm
Your Custom Framework
Configure your framework and add your playbook
Precision Coaching, Not Generic Feedback
When our AI says "You're at minute 3 of discovery, top performers average 12," that's not generic feedback. It's precision coaching based on YOUR methodology and YOUR team's proven winners.
Who this is for
AI coaching tailored to your role and goals
Sales Reps
Get live guidance during supported sales calls
Solopreneurs
Never miss a closing opportunity again
Sales Managers
Scale coaching across your entire team
Frequently asked questions
Everything you need to know about AI sales coaching
Ready for 24/7 AI coaching?
Bring live guidance and post-call feedback into your sales process